lille’s, the metropolitan brand
lille's, a brand in its likeness
The goal of the geographic brand launched in March 2013 by stakeholders in the metropolitan area was to give the greater Lille area an international dimension and visibility, a single message embodying values such as daring, creativity and be well together.
The lille’s geographic brand reflects what it is: inclusive. A metropolis with multiple faces: always in motion, inventive and enterprising, young and cosmopolitan, festive and lively.
To show its ability to reinvent itself, the geographic brand is split into a series of sub-brands that reflect its strengths: lille's solutions for the economy, lille's vision for innovation, lille's digital for the numerical size of the territory, lille's experience for the tourism, and lille's design, lille's arts for culture, lille's sports, lille's nature…
The Lille’s agency name bolsters the geographic brand in order to strengthen its international dimension and thereby underpin its new strategy.