New issues in corporate communication

There are now a host of communication tools and channels. These must be used wisely to shape your communications and get the right message across. In an era of social networking and digitalisation, sustainable development and corporate social responsibility (CSR), the elements and planning that go into corporate communications (image, recognition, actions) are now being decided at the top tier of company management.

How to send out a positive message?

In a crisis-prone world, which is hyper-connected and where even a minor story can go viral, it is essential to put out a strong positive communication story. A company must showcase its advantages in a way that makes them look attractive and appealing.
We have embraced the all-digital era by rolling out a set of web 2.0 communication tools that spotlight our expertise, our business units and our corporate services offering.

We help incoming companies to communicate effectively, providing a valuable set of communication tools tailored to their new ecosystem and the support of a powerful business network. We offer:

• Strategy and competition monitoring.
• Area networking so companies and their leaders can get the best and most appropriate advice (communications agency, media relations, photography, etc.).
• Message framing and content enrichment.
• Media relations management (press release drafting, preparation of media kits, organisation of press conferences, monitoring of journalists).
• Community management: updates on company news through our social networks, website, newsletter, etc.